Summary:

Over the last two years, 150-200 direct-to-consumer (D2C) firms have expanded into retail channels and e-commerce platforms. Despite physical retail accounting for over 75% of total sales, more than 600 D2C firms have emerged since 2016, attracting over $4 billion in investment. Opening new stores requires additional funds due to recent budget constraints. Mr. Bhavik Vasa of GetVantage highlighted their support for companies like WickedGud, now available in 200 Reliance Retail stores, and the establishment of exclusive distribution partnerships for brands such as NOTO Ice Cream and Arata.

The India D2C market was valued at $16.9 billion in FY23 and is expected to reach $61.3 billion by FY27, growing at a 38% CAGR. Udaipur-based D2C brand Beyoung plans to open 100 outlets by March 2025 and increase its gross merchandise value to $77.6 million by 2027. They aim to open 30 stores by December 2024 and 300 by 2027, focusing on Tier 2, 3, and 4 cities, with global expansion into the MENA region. Pee Safe has also expanded to 25,000 stores and 15,000 pharmacies, increasing its market presence.

Source: IBEF 

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