Summary:

By 2030, Indias digital advertising market is predicted to almost double to Rs. 20.47 lakh crore due to shifting consumer behavior and the country's quick adoption of digital technology. Growing internet penetration, increased smartphone use, and a move toward online platforms all contribute to growth. Because of improved targeting, real-time tracking, and increased returns, advertisers are spending more money online. Key factors include gaming, e-commerce, social media, and video streaming. The market is a reflection of a larger transition to a technology-led, data-driven environment. Engagement is changing as a result of trends like retail media, AI-based targeting, and programmatic advertising. Long-term growth in India's developing digital economy is being strengthened by the expansion of regional content, creative platforms, and D2C models.

Source: IBEF

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