Summary:

The parent company of Oyo, PRISM, has increased its foothold in the US hospitality market by opening 38 extended-stay hotels run by G6 Hospitality under the Studio 6 brand. Targeting corporate professionals, relocating families, and long-term project workers looking for reasonably priced accommodations with hotel-style amenities, the properties are dispersed throughout major cities like New York, Dallas, Houston, and Phoenix. The majority of hotels have between 100 and 120 rooms with workstations, laundry rooms, internet access, kitchenettes, and flexible housekeeping services. Following the earlier opening of eight Studio 6 hotels this year, the expansion underscores the rising demand for affordable extended-stay lodging. To enhance operations, PRISM also intends to implement AI-driven systems, revenue management tools, and technology created in India. The action complements the company's larger aspirations for worldwide expansion while fortifying its position in the US market.

Source: IBEF

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